The right Shopify apps can be the difference between a store that just exists and one that performs. Whether you’re looking to increase conversions, automate marketing, or level up customer experience, the right tools can give your store a competitive advantage.
In this blog, we’ll explore the must have Shopify apps to help you boost sales, engage customers, and scale your business faster.
1. Privy – Email & SMS Marketing
Privy is an excellent tool for capturing leads and converting them through automated email and SMS campaigns. It helps with abandoned cart recovery, welcome messages, and promotional campaigns.
Key Features:
- Pop-ups and spin to win wheels for lead capture
- Automated email and SMS marketing
- Pre-built templates for quick setup
Use Case: Perfect for fashion, beauty, and DTC (Direct-to-Consumer) brands looking to maximise retention and recover abandoned carts. If your store relies on repeat customers and engagement driven sales, Privy helps build long term relationships.
Pricing: Free plan available, paid plans start at $15/month.
2. Klaviyo – Advanced Email Marketing
Klaviyo provides advanced email and SMS automation, helping you personalise customer communication and maximise conversions.
Key Features:
- AI-driven segmentation and automation
- Pre-built flows for abandoned cart recovery, welcome series, and upsells
- Detailed analytics and reporting
Use Case: Ideal for high growth brands that need advanced segmentation and automation. If you run a store with multiple customer segments (e.g., first time vs. returning buyers), Klaviyo’s AI-driven marketing ensures the right message reaches the right audience.
Pricing: Free for up to 250 contacts, paid plans start at $20/month.
3. ReConvert – Upsell & Cross-Sell
ReConvert helps increase average order value by offering post purchase upsells and thank you page offers.
Key Features:
- One-click upsells and cross sells
- Customisable thank you pages
- Smart product recommendations based on customer behavior
Use Case: If you’re running a print on demand or dropshipping store, ReConvert helps increase AOV by suggesting complementary products post purchase. It works best for businesses that want to monetise “Thank You” pages and boost repeat purchases.
Pricing: Free plan available, paid plans start at $7.99/month.
4. Yotpo – Product Reviews & Loyalty Rewards
Yotpo enables businesses to collect and showcase customer reviews while also providing loyalty and referral program features.
Key Features:
- Automated review requests
- Loyalty and referral programs
- AI-powered review moderation
Use Case: Best for brands that rely on social proof to drive sales, such as cosmetics, apparel, and electronics. If you want to turn customer feedback into a marketing asset, Yotpo helps collect and display high quality reviews while incentivising loyalty.
Pricing: Free plan available, premium plans start at $15/month.
5. Judge.me – Affordable Product Reviews
Judge.me is an affordable alternative to Yotpo, offering unlimited product review requests on its free plan.
Key Features:
- Unlimited review requests on the free plan
- Photo and video reviews
- SEO-friendly review snippets
Use Case: Ideal for budget conscious store owners who need an easy to use review app without high costs. If you want unlimited review requests without sacrificing quality, Judge.me is a cost effective alternative to premium review apps.
Pricing: Free plan available, paid plans start at $15/month.
6. PushOwl – Web Push Notifications
PushOwl allows you to send automated web push notifications, helping recover abandoned carts and re-engage visitors.
Key Features:
- Instant cart recovery reminders
- Scheduled and automated campaigns
- No need for email or phone numbers
Use Case: Great for eCommerce stores that struggle with cart abandonment. If your audience doesn’t always check emails, web push notifications can help you recover lost sales instantly with real time alerts.
Pricing: Free for small stores, paid plans start at $19/month.
7. PageFly – Advanced Page Builder
PageFly is a drag and drop page builder that lets you create high converting landing pages and product pages without coding.
Key Features:
- Drag and drop page builder
- Mobile optimised templates
- Fast loading speed for better conversions
Use Case: Essential for Shopify merchants who need full control over their store’s design without hiring a developer. If you sell high ticket items or have seasonal promotions, PageFly allows you to build high converting landing pages with ease.
Pricing: Free plan available, premium plans start at $24/month.
8. Loox – Visual Reviews & Referrals
Loox enhances social proof by collecting and displaying photo and video reviews from customers.
Key Features:
- Automated review requests
- Photo and video based customer testimonials
- Referral incentives for customers
Use Case: Ideal for fashion, beauty, and lifestyle brands that rely on customer photos and videos to increase trust. If you want to leverage authentic user generated content to boost conversions, Loox is the best choice.
Pricing: Plans start at $9.99/month.
9. Zipify OneClickUpsell – High-Converting Upsells
Zipify’s OneClickUpsell allows you to maximise revenue with post purchase upsells and order bumps.
Key Features:
- One click post purchase offers
- A/B testing for optimisation
- Mobile friendly upsell funnels
Use Case: If you run a store with multiple product categories, Zipify helps increase AOV by offering personalised post purchase upsells. Best for businesses that want to maximise revenue without increasing ad spend.
Pricing: Plans start at $35/month.
10. Tidio – Live Chat & Chatbots
Tidio helps improve customer support with AI powered chatbots and live chat, boosting engagement and conversions.
Key Features:
- Automated chatbot responses
- Live chat integration with Messenger and Instagram
- Customisable chat widgets
Use Case: Perfect for brands that receive frequent customer inquiries. If your store gets a lot of questions about product availability, shipping, or returns, Tidio helps streamline support with AI powered chatbots.
Pricing: Free plan available, premium plans start at $25/month.
Final Thoughts
Shopify’s ecosystem offers powerful apps to help you scale, but not every tool is the right fit. The key is to invest in apps that complement your business strategy, automate essential processes, and drive tangible results. Take a strategic approach, optimise your store, and create a foundation for long term success.