How to get started with social media for real estate (lead gen model)

Social media has become a vital tool for real estate businesses to connect with potential buyers and sellers, showcase properties, and build their brand. If you’re new to social media, getting started can seem daunting. In this blog post, we’ll discuss how to get started with social media for real estate businesses.

Choose the Right Platforms
Not all social media platforms are created equal. Each platform has its own strengths and weaknesses, and it’s important to choose the right platforms that align with your objectives and target audience. For real estate businesses, Facebook, Instagram, and LinkedIn are great platforms to start with. Facebook has the largest user base, Instagram is visual-driven and great for showcasing properties, and LinkedIn is ideal for connecting with other professionals and building your network.

Optimize Your Profiles
Your social media profiles are often the first impression that people have of your business. Optimize your profiles by including relevant keywords, a clear and concise description, and a consistent visual identity that aligns with your brand. Be sure to include your contact information and website URL in your profile.

Create Engaging Content
Creating engaging content is key to building a strong social media presence. Use a mix of content types, such as text, images, and videos, to keep your audience engaged. Experiment with different content formats and track engagement metrics to see what works best. For real estate businesses, showcasing properties, sharing industry news and trends, and providing helpful tips and advice can be effective content strategies.

Use Hashtags
Hashtags can help increase the reach of your content on social media. Use relevant and popular hashtags in your posts to make them more discoverable to your target audience. For real estate businesses, using hashtags related to the location of the property, the type of property, and the real estate industry can be effective.

Engage with Your Audience
Engagement is a two-way street on social media. Respond to comments, messages, and mentions in a timely manner to show your audience that you value their input. This can also help increase engagement and build a loyal following. For real estate businesses, engaging with potential buyers and sellers, as well as other professionals in the industry, can be effective for building your network and establishing your brand as a thought leader.

Analyze Your Results
Measuring the success of your social media efforts is important to identify what’s working and what’s not. Use social media analytics tools to track engagement metrics, such as likes, shares, and comments, and adjust your strategy accordingly. For real estate businesses, tracking leads and conversions from social media can also be important metrics to measure.


In conclusion, social media can be a powerful tool for real estate businesses to connect with potential buyers and sellers, showcase properties, and build their brand. Use these tips to get started with social media for your real estate business, and remember to choose the right platforms, optimize your profiles, create engaging content, use hashtags, engage with your audience, and analyze your results. By following these best practices, you’ll be well on your way to building a strong social media presence for your real estate business.

Are you a real estate business looking to take your digital marketing efforts to the next level? Contact Pixel Ideas today for all your digital marketing needs. Our team of experts can help you develop a comprehensive social media strategy that aligns with your business objectives, engages your target audience, and drives results. From optimizing your social media profiles to creating engaging content, we’ve got you covered. Don’t wait, contact us today to learn more about how we can help your real estate business succeed in the digital space!

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